Coco5 Sports Drink | Lifestyle Photography | Retouching

Launching a luxury consumer packaged good brand is a rare opportunity, one that requires exceptional vision, expertise, and resources. However, it is even rarer to be able to partner with an NBA superstar like Devin Booker, who brings his unique perspective and creative flair to the venture. With the help of renowned photographer Steven Lippman, we were able to expertly capture the essence of the brand, showcasing it as the ultimate hydration solution for any time of day. Our goal was to create a product that was not only visually stunning but also functionally effective, providing customers with a luxurious and healthy beverage option that they could enjoy whenever and wherever they pleased. Thanks to our collaboration with Devin Booker and our dedicated team, we are confident that we have achieved this goal and are excited to share our product with the world.

Credits:

Creative Director, Clayton James

Photography, Steven Lippman

Production Company, Matter Films

Producer, Kyle Gilbert