Gila River Resorts & Casinos | Photography, CGI, Retouching

Clayton James is a highly talented creative director and photographer and commercial director, who has won two Emmy Awards for his exceptional work in the advertising industry. Recently, James has taken on a new project with Gila River Resorts and Casinos, where he has produced a campaign that perfectly captures the essence of their "You Do You" branding. The campaign aims to empower guests to embrace their individuality and to be their authentic selves, rather than conforming to society's standards or expectations. James' photographs capture the spirit of this movement, showcasing individuals who are proud to be themselves and celebrating the unique qualities that make them who they are. Through his visually stunning images, James has successfully brought to life the message of the "You Do You" campaign and created an impactful visual representation of the brand's values.

Credits:

Creative Director, Clayton James

Commercial Director, Jon Gwyther

DP, Jon Gwyther

Photography, Clayton James

CGI, Tonic

Production Company, Matter Films

Producer, Ronda Parker